Whether through their working knowledge of the used car market or via market analysis tools, your Used Car Manager has priced your inventory to sell.
For example A potential customer finds your vehicle online and, based on the qualities of that particular vehicle and its price, decides to take the next step and pay a visit to your dealership.
As we’ve come to expect, the customer asks for a discount. What happens next? All too often, the salesperson accommodates. But was this compromise necessary? In an attempt to reverse this entrenched culture, many dealers are now measuring the difference between last advertised price and transaction price. Try it yourself. You might be shocked to find out how much gross you’re giving away!
Like to know more?
Should you wish to discuss this matter further, please contact one of our Fordham Motor Dealer Services leadership team